“Today’s marketing success comes from self-publishing Web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.” David Meerman Scott, Author, The New Rules of Marketing and PR, from BtoB Magazine, March, 2008
“SEO is by nature a cross-functional exercise. It involves many different departments, all working together towards a common goal. An SEO initiative severely tests the communication and cooperative capabilities of an organization. It requires Marketing, IT, product managers and often legal to all work together, and the faster they can do this, the more positive the results will be. In the most competitive categories, it’s a full out and ongoing war. The companies that can respond and adapt quickly will win that war. The ones mired in bureaucracy and butt covering will inevitably fail to lead.” ~ Jay A Blum, MBA
“Marketing takes a day to learn. Unfortunately it takes a lifetime to master” – Phil Kolter
“I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.” ~ Jay A. Blum, MBA
Hi Everyone,
Would you be kind enough to do me a small (but big) favor?
My book will be available on Amazon shortly and we just developed a Facebook page for the book. As such we could use an extra friend. Please help us and ‘LIKE’ this new page: http://bit.ly/mPrTIn
Thank you very much or the help.
Jay
History & Evolution of E-Mail
WELCOME
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