A Doctoral Candidate in Business Administration with Marketing Specialization, Jay is a veteran marketing consultant with more than twenty-two years of experience. Jay’s marketing expertise draws on a broad range of experience that has helped him analyze market dynamics and translate them into effective marketing strategies for major corporations, governmental agencies and foreign governments to name a few.
Throughout his career, Jay has been instrumental in establishing market-leading brands, creating marketing and awareness campaigns that have resulted in significant new revenues and in opening new markets. Jay is a frequent contributor to industry publications and has spoken at numerous industry events on the topics of marketing analytics, new media optimization, the role of social media in customer service and innovative brand management strategies.